Essays

Technical notes on strategy, trust, systems, and durable growth.

Perceived Need Does Not Constitute Gear Choice

The function of marketing is to convince consumers to buy something they don't need.You see, if a consumer really needs something, then they will buy it without any influence at all from marketing.Let's take…

Read analysis

Summertime Escapes, Quickly

  Chase and I have been backpacking the last two weekends - both very quick escapes. Last weekend, we left Bozeman at 7 pm, drove an hour without a map up a massive network…

Read analysis

Write Simply

Sometimes I think my barrier to writing is one I create myself: the misguided need to find huge blocks of time to allow creative juices to flow. Try that with a family, a business,…

Read analysis